‘Maori values are instrumental in defining a Maori organisation, maintaining cultural and ethical standards, giving direction, and provide a point of difference in the global market place.’ At Whalewatch Kaikoura this benefits employees and the wider community.
Whalewatch Kaikoura is an award-winning South Island company with its roots firmly embedded in tikanga Maori. Tikanga Maori business models are based on a much longer time horizon than is apparent in other businesses. They have a firm commitment to sustainability and the environment. They also focus more readily on whanau and, in the case of Whalewatch, the benefits to the wider community of Kaikoura.
At Whalewatch there is a strong emphasis on capacity building and professional development opportunities for staff. Captains of vessels are sent away to obtain their licences with full pay and all expenses paid for. The Whalewatch philosophy is to provide off-season training for committed staff who work hard.
FACT: To maintain cultural integrity and identify advantages for Maori business in the national and global marketplace, it is important to understand the role of Maori culture in a contemporary business environment.
Benefits of Maori values in business:
- Integrates the importance of Maori cultural values with business practice.
- Contributes positively to the development of a point of difference for export products and services in the global marketplace.
For further information contact:
Teri Sonal
Whalewatch Kaikoura
Whaleway Station Road
KAIKOURA
Phone +64 3 319 6767
Email: teri@whalewatch.co.nz